Over the past weeks and months, the Fiber Mountain™ team has worked hard to prepare for our company launch at this year’s Interop New York. In this post, I want to share our thoughts from the days leading up to the October 1st unveiling and about the event itself at the Jacob Javits Center in Manhattan.
The night of September 29th was an anxious time at Fiber Mountain headquarters in Cheshire, Connecticut, as we anticipated the coming morning’s press release announcing Fiber Mountain’s launch. We had previously been in stealth mode and our little company was hardly known outside our office—now we were going to boldly announce our existence. Would anybody notice? Would ours be a quiet, uneventful launch? Would we sit down the weekend after the show and wonder what we could have done better?
Our announcement was released at 9 a.m. on September 30th. The earth did not move, and life remained exactly the same. Friends and partners called to congratulate us, but they already knew about Fiber Mountain. We wouldn’t know if we had reached new friends and potential partners until we took the next step in our launch journey on the Interop show floor. Our hardware and software were in good shape for the demonstrations, so all that was left to do was wait for our October 1st live reveal to the world.
The big day arrived and we were ready. Our booth’s design was quite elaborate for a startup and included a mock data center with four full racks so that we could prove to the world that our solutions worked. The booth crew—made up of our two-person marketing team and engineers dressed in booth uniforms—was ready and waiting to greet customers. At 11 a.m. we saw people lined up outside the doors ready to step onto the show floor. When the doors opened, much to our delight, show guests rushed toward us; at least that’s what we thought momentarily until we realized that between the main entrance and our location was this rather large booth with the word “Cisco” on it.
Yes, Fiber Mountain’s booth was located right beside Cisco’s, which, as expected, drew a big crowd. But soon after the floor opened, one of our team members announced that Network World had published a cover story on Fiber Mountain, which generated a lot of excitement among our team.
Unfortunately, I could not read the overwhelming positive article right away because I was scheduled to present the first iteration of our five-minute company pitch, aided by a 65-inch television screen. This presentation detailed Fiber Mountain’s plan to transform the data center network, a topic I have since discussed on this blog. As I began speaking into the microphone, people started gathering around the Fiber Mountain booth. Within a minute I knew that we had struck a chord as the crowd grew to fill both our booth and the main aisle nearby. During that entire day, and the next day, whenever we started our pitch, a crowd assembled.
Being a Connecticut-based company, we were fortunate to be able to have our entire engineering team board a train and visit the Fiber Mountain booth at the Javits Center. Over the two days, we met a lot of prospective customers and partners, were visited by press and analysts, and shared many joyous moments when we learned of other wonderful stories about Fiber Mountain hitting the press.
As I reflected on the entire experience during the weekend after the show, I found myself immensely proud of our engineering and marketing teams and grateful to our PR firm Matter Communications, which helped us pull off this exciting launch. The appearance at Interop gave us the momentum we were seeking, and we plan to carry that energy into our journey to transform network infrastructure. For Fiber Mountain, that journey is just beginning.
Edit 3/18/16: It's time to think about Interop Las Vegas 2016 already! Use the link below with discount code FIBERMOUNTAIN for a free expo pass or $200 off the price of a conference pass, and be sure to visit us at booth #144!